Ad attribution for info products and online education
Free lead magnets are easy to buy and easy to misread. Attribution built for info funnels scores campaigns on the students who enrol, not the emails you collected.
Overview
A cheap lead is not a cheap student
Info funnels stack steps: an ad buys a registration, a webinar or VSL does the selling, an email sequence carries it for a week, and the order lands somewhere in the middle of a launch window. Every one of those steps is a chance for the source to fall off the lead.
Hyros keeps the original touch attached across the whole sequence, including the replay watched days later and the checkout that happens in a different browser. Cost per lead stops being the headline number and cost per enrolment takes over.
Live analyzer
Describe your launch funnel and see where it leaks
The analyzer reads your funnel in plain language and writes back where attribution is lost between registration, sequence and checkout, and what to instrument first. Free and anonymous, no account.
What we track
What we track for an info funnel
From the registration to the refund window, held on one profile across every step of the launch.
Registrations and opt-ins
Webinar and lead-magnet signups carry the campaign, creative and audience that produced them, so the top of the funnel is never anonymous.
Attendance and watch depth
Live attendance, replay views and how far into the VSL somebody got — which usually predicts purchase far better than the opt-in ever does.
Email and sequence engagement
Clicks from your follow-up sequence rejoin the same profile instead of looking like fresh organic traffic on the day the cart opens.
Enrolments, upsells and refunds
Course purchases, order bumps, payment plans and refunds are all attributed to the original ad, so a launch can be read campaign by campaign.
How it works
Three steps from ad to enrolment
Tag the registration page
One script on your funnel pages captures the click context at registration, before the prospect ever reaches an email.
Keep the identity through the sequence
Links in your emails and replay pages carry the same identifier, so a purchase on day six is still credited to the ad on day one.
Attribute the enrolment
Order events post back with the identifier and net of refunds, giving you a cost per enrolled student per campaign instead of a cost per email address.
- Registrations and opt-ins
- Attendance and watch depth
- Email and sequence engagement
- Enrolments, upsells and refunds
FAQ
Info funnel attribution questions
Launch windows are where platform attribution is weakest: most of the spend runs before the cart opens, so purchases land outside the window that would have credited those ads. Storing the source on the lead at registration is what lets you attribute the whole launch back to the traffic that filled it.
Yes — treat each recurring payment as another event on the same profile. That way a campaign bringing members who stay six months is scored above one bringing members who cancel after the first billing cycle.
Only the timing. Evergreen funnels spread purchases across a much wider window than a live launch, which makes durable first-party identity more important rather than less. The mechanics are unchanged: capture at registration, carry it through the sequence, attribute at checkout.
Keep reading
Keep exploring the attribution stack
Ad attribution for call-based and high-ticket funnels
When the sale happens on a call, the conversion your ad platform sees is a form fill. Everything that decides profitability happens after the pixel stops watching.
Read moreWhat is ad attribution?
Attribution is the practice of deciding which marketing touch gets credit for a conversion. Everything difficult about it follows from the fact that there is usually more than one honest answer.
Read moreHow attribution approaches compare
There are four broad ways to answer “which ad produced that sale”. Each is genuinely good at something, and each fails in a way the others do not.
Read moreKnow which ad filled the classroom.
Start with the free analyzer, then continue on our partner platform when you want a full attribution stack behind it.
Hyros is an independent attribution explainer and demo site. The analyzer writes a live read-out of your described funnel; the full report step is illustrative and is not connected to your ad accounts.